Released on: September 4, 2007, 1:45 am

Press Release Author: Maxymiser Ltd.

Industry: Software

Press Release Summary: Four major UK insurance brands join Maxymiser for content
optimisation through multivariate testing

Press Release Body: London, UK 4 September 2007.

Comparethemarket.com and three other major online insurance brands have enlisted
Maxymiser\'s content intelligence for a comprehensive programme of optimisation. By
anticipating the content that visitors want to see, the brands will benefit from
greater returns from existing traffic. comparethemarket.com, Budget Insurance,
Bennetts and ibuyeco are included in the 12-month deal with the BGL Group.

Clients in the travel, entertainment, retail, recruitment industries plus a major
high street bank have launched optimisation campaigns in recent months. They join a
growing tide of companies looking to increase returns from visitors in light of the
rising cost of good quality traffic from sources such as pay per click.

\"With content intelligence, we are moving towards an online world where websites
instantly recognise visitor requirements and automatically serve appropriate
content, increasing the likelihood of turning a browser into a buyer.\" commented
Mark Simpson, Managing Director, Maxymiser.

Steve Bone, Senior E-Commerce Manager at the BGL Group commented: \"We selected
Maxymiser for their enthusiasm about optimising online performance and the
technologies they have behind them. We look forward to seeing a conversion rate
uplift on these four key B2C brands in this highly competitive market.\"

Maxymiser\'s clients use automated multivariate testing and segmentation technology
to optimise content for groups of visitors dependant upon off-site factors and drive
more revenue. More relevant content makes for more visitors converting to customers.

About BGL Group
The BGL Group (the Group), formerly known as Budget Group of Companies, was founded
in 1992 and has grown to become one of the UK\'s largest personal lines insurance
intermediaries, through a combination of organic growth and a series of major
strategic acquisitions (the last major acquisition was five years ago).
The Group now arranges and administers insurance for over 1.75 million customers. It
operates major contact centre operations (Fusion) in Peterborough, Coventry,
Sunderland, Peterlee in the UK, and Cape Town, South Africa. The Group currently
employs over 2250 people with its head office in Peterborough.
As an intermediary, the Group is able to access a wide range of underwriters, making
it highly competitive in the marketplace, offering core products such as motor,
home, commercial vehicle and motorcycle insurance. The Group also offers a wide
range of supplementary products, which include breakdown cover, legal protection,
travel insurance and mortgage payment protection insurance.

In 2006 the Group received \'Intermediary of the Year\' (Insurance Age UK Broker
Awards) for its outstanding contribution to the insurance industry. In April 2007,
the Sunday Times\' PricewaterhouseCoopers Profit Track 100 rankings selected the
Group as \'one to watch\'.

The group\'s most established brands are Budget Insurance (for car, van and home
insurance) and Dial Direct, both of which have consistently provided customers with
competitively priced personal lines insurance products.
BISL Ltd, part of the BGL Group, is authorised and regulated by the Financial
Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2 6YS.
Registered in England no 3231094

About Maxymiser
Maxymiser is a software-as-a-service solution for automated content optimisation on
web sites. Our customers enjoy uplift in revenue whilst we make their content work
better for their customers. This means our clients increase their revenues by
serving the right content, in the right place, to the right people at the right
time.

Alasdair Bailey
phone: +44 (0) 131 220 1313
web: http://www.maxymiser.com

Web Site: http://www.maxymiser.com

Contact Details: Alasdair Bailey
phone: +44 (0) 131 220 1313
web: http://www.maxymiser.com